Job Description
About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role The Manager, Online Experience develops category-specific strategies for select Women's Categories with Global Merchants, Planning, Stores, Commercial Planning, & Marketing to drive a customer-focused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position will lead category experience teams and be accountable for a division-specific online P&L in US and Canada, which drives a frictionless and seamless omni experience and drives continuous improvement on the site & app with a mobile-first mentality.
What You'll Do - Strategy Development (25%):
- Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations.
- Partner with Global Merchant leadership to understand merchandising objectives, Merch Planning to understand inventory objectives, and Commercial Planning to understand commercial imperatives to develop the Online category experience priorities.
- Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales.
- This position will have P&L accountability for categories totaling $501M-$750M in annual online sales.
- Cross Functional Leadership (50%):
- Partner across the organization with Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, and Marketing to build cross-functional teams, alignment and prioritization of key initiatives.
- Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app.
- Partner with broader Old Navy Online team in the continual evolution of Old Navy online to improve primary ecommerce metrics in support of Ecommerce goals.
- Partner with Brand Marketing and Global Merchandising peers to proactively identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience.
- Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan.
- Benchmarking and Analysis (25%):
- Analyze data at a granular level, summarize concisely and report out key learnings. Distill trends from raw data. Use reporting to drive changes in division experience and site improvements.
- Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to improve the customer experience across categories.
- Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all device types.
- Provide leadership and partnership in the ideation of A/B tests to optimize the customer experience for both divisional experience and new site functionality.
- Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals.
- Effectively convey key business updates and recommendations to leadership and cross-functional partners in both written communications and verbal presentations, adjusting approach depending on the audience to successfully influence the conversation and facilitate next steps.
Who You Are - 8+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business.
- 4+ years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise with $8B+ in annual revenue.
- Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit.
- Demonstrated experience in getting key priorities supported through influence of cross-functional teams.
- Comfortable independently managing multiple workstreams from ideation through to completion and hindsight while working in a dynamic, fast-paced environment. Understands how to balance frequently shifting priorities and still meeting deliverables.
- Must be confident in Excel. Experience with Adobe Analytics, Edited, PowerBi, Brightedge and/or Constructor a plus!
Benefits at Old Navy - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.
- Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
- Employee stock purchase plan.
- Medical, dental, vision and life insurance.
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $103,500 - $137,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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Job Tags
Minimum wage, Full time, Shift work,